Small-batch crafts. An Eastbound journey.
Curating small-batch Asian craft and partnering with makers to bring their work to a broader audience.
Eastbound Projects
A special tribute: we celebrate the richness of Asian craft in the Netherlands and the stories of makers from all corners of the world who shape our creative landscape.
From small gardens
Single-garden oolongs and black teas from Fujian and Yunnan — bought at the source each spring
Growers & makers
The makers and brands we highlight, season after season
Tea of the season
Charcoal-roasted oolong — dried apricot, warm spice, honey
Products
From premium loose tea, ceramics to home ornaments and more.
Free shipping on orders over €45
Our story
Eastbound Projects was established in the Netherlands, stemming from the idea of highlighting crafts and art originating from Asia and breaking through outdated perceptions of the continent — showcasing the diversity, beauty and depth that has always been there.
Collaborations
Amsterdam · Shandong
Ning Hills Tea is an Amsterdam-based tea brand founded by Yueqi Wang, with roots in a family tea garden in Northern China. She brings tea directly from her own farm in Shandong province, where long winters, snow-covered fields and slow growth shape a clean, layered taste. No pesticides nor synthetic fertilizers.
The packaging is inspired by real scenes from the tea farm, turning landscape, memory and craft into a visual story. “Ning” is part of her father's name and also means inner peace.
Interested in collaborating, or a brand you think should be highlighted? Feel free to reach out.